Product design with AI · Live prototype
Financial review workflow
AI-assisted commercial lending review prototype showing an application queue, risk details, source documents, and an AI-generated summary.
Product design with AIProduct Design Leader
Principal-Level IC
I design for how complex systems actually work
Twenty years across consumer, B2B, and enterprise. I stay hands-on in the work and step into team leadership and alignment when the scope calls for it.
I’m interested in senior product design and UX leadership roles, especially work involving complex products, AI-enabled workflows, or systems that require strong cross-functional collaboration.
- 37+
- systems and 5+ product lines within a shared UX strategy · ACT
- 0.82→1.49%
- Similar Items conversion I helped move · Hy-Vee
- 0→1
- sole designer in year one · Vertex
01
Former front-end developer with hands-on prototyping and implementation-level fluency.
02
Led teams of 3 to 8 across consumer, enterprise, and early-stage products.
03
MBA. NN/g UX Management certified. HFI CUA and CXA.
AI-enhanced design practice
I apply AI to improve products, business outcomes, and how teams deliver.
I use AI to explore directions, synthesize information, compare options, and get to working prototypes faster. I also use it to improve the workflow around the task, with design-system rules and human review points that keep quality and judgment in the loop.
The financial review workflow shows how I use AI to explore and prototype a high-stakes product workflow. A second experiment uses Cursor to test how an AI coding agent behaves inside a Claude-created design system with product rules and automated checks.
Design systems with AI · 2026
AI-assisted design system practice
AI became most useful when I made the rules explicit. Semantic tokens and acceptance criteria gave Cursor stronger context, but the key lesson was governance.
Design systems with AISelected work
01 · ACT, Inc. · EdTech · 2016–2018
Unified ACT experience
Enterprise Systems · UX Strategy & Leadership
Defined a longitudinal learner experience across 37+ systems and 5+ product lines.
Led UX strategy and cross-product alignment, shifting roadmaps toward a more continuous learner experience.
→View case study02 · Hy-Vee · Consumer Ecommerce · 2020–2022
Product detail system redesign
Research-Led Product Design · Measurable Growth
A 100+ product audit showed the PDP redesign depended on the product model and variation system.
Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.
→View case study03 · Vertex · Manufacturing & Engineering SaaS · 2018–2019
3D modeling cloud collaboration platform
0→1 Product Design · Technical Collaboration
As Founding Product Design Lead and the sole designer in year one, I defined the 0→1 collaboration model for complex 3D work.
Designed around CAD, security, performance, and research-access constraints. I also implemented React/CSS changes in the product repository.
→View case studyMore case studies
All case studies
Innovation Refunds · B2B SaaS Startup · 2022–2023
Internal sales enablement platform
I turned what top reps knew into guided workflows for live sales conversations, taking on product framing and prioritization alongside the design work.
View case study
Pearson · EdTech · 2008–2013
PearsonAccess Next
Redesigned a mission-critical K–12 test administration platform around how coordinators actually worked.
View case studyComplex work requires trust
Colleague feedback“He is great at creating processes where none exist to ensure alignment across teams and to drive transparency with leadership.”
Jason Engelbart · Product Design Leader | Ex-Amazon
How I work
I do my best work on products with complex rules, competing constraints, and decisions that need careful judgment. I work closely with product, engineering, and leadership to get the goal and tradeoffs clear and help the team move.
Leadership
I help teams get aligned on how the product needs to work. That usually means making constraints and tradeoffs clear early so the team can move with fewer surprises later.
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Design
I focus on how the product behaves: states, rules, flows, and the recovery paths people need when something changes.
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Research
I’m strongest at making sense of research, analytics, and stakeholder input that point in different directions, then helping the team decide what to do next.
Learn moreAbout
I’ve spent most of my career working on complex products across design, research, and leadership. I care about clear thinking, useful outcomes, and work teams can maintain.
Learn moreHow I built this portfolio
Designed in Figma and Claude Design. I used Claude, Claude Design, v0, and ChatGPT for exploration, synthesis, drafting, and testing; I made the design, content, and product decisions.